Job Description
Job Description
Position: Director of Web & MarTech
Reports To: Director of Creative Strategy & Operations
Summary:
CJRW is seeking a Director of Web & Marketing Technology to lead the agency's strategic approach to websites, digital experiences and the technologies that increasingly power modern marketing.
This role sits at the intersection of strategy, user experience, content, creative and technology. The Director of Web & Marketing Technology will serve as the strategic and primary client-facing leader of CJRW's web practice while expanding the agency's capabilities in marketing technology, including AI, automation and emerging digital opportunities. This person will lead website and content strategy, user experience and information architecture while helping clients and agency teams identify and implement technology solutions that support marketing and business objectives.
This is a strategic leadership role that also requires hands-on web development expertise. The Director of Web & Marketing Technology will define the strategy, requirements and experience that guide execution by developers, designers, writers and other specialists while maintaining the technical proficiency to contribute directly to development, troubleshoot complex issues and provide technical leadership when needed. The ideal candidate combines strategic thinking and client leadership with strong web development experience and the ability to evaluate solutions, lead multidisciplinary teams and distinguish meaningful technology opportunities from trends.
Responsibilities:
Web Strategy & Digital Experience Leadership
- Lead the agency's strategic approach to websites and other owned digital experiences, translating client businessobjectivesand audience needs into clear strategies and recommendations.
- Lead website discovery and planning, including stakeholder interviews, competitive reviews, audience analysis, existing-siteassessmentsand requirements gathering.
- Lead information architecture, sitemap development, user flows,wireframingand content strategy.
- Define how websites and digital experiences support broader marketing strategies,campaignsand customer journeys.
- Identify opportunities to improve usability, accessibility, engagement,conversionand overall website performance using research, analytics and user behavior.
- Serve as a senior strategic advisor to clients, leading presentations and helping stakeholders navigate digital experience decisions and opportunities.
Marketing Technology Strategy
- Assess clients' marketing technology needs and existing ecosystems to identify gaps, opportunities and solutions that support business and marketing objectives.
- Develop strategic recommendations and roadmaps, including the evaluation of CMS, CRM, marketing automation, personalization, analytics and related platforms.
- Define requirements for integrations between websites, marketing platforms,databases and third-party systems, partnering with technical specialists and vendors to ensure solutions are feasible,scalable