Director of Marketing (E-Commerce Focused)

Job Description

Job DescriptionAbout Diamond Braces

Diamond Braces is a fast-scaling, consumer-facing brand operating across multiple physical locations and a powerful digital platform. Our mission is to combine retail excellence with cutting-edge digital strategies to deliver premium, accessible products and services to everyday families. With a strong foundation and growing e-commerce infrastructure, we’re seeking a proven marketing leader to elevate our online presence and performance to the next level.

Position Summary

We are seeking a full-time Director of Marketing with a strong background in e-commerce, ideally from a high-growth direct-to-consumer (DTC) or retail brand. This individual will be responsible for building and scaling our online marketing efforts, with a focus on Shopify, paid media, content strategy, and conversion optimization. The role offers the opportunity to grow into a CMO position based on performance and strategic impact.

Key Responsibilities

E-Commerce & Digital Strategy

• Lead the e-commerce growth strategy through owned and paid channels to drive traffic, conversion, and monetization.

• Oversee the Shopify website to ensure a seamless user experience and maximize sales performance.

• Manage landing pages, site updates, product marketing, and promotions.

Performance Marketing

• Develop and execute paid advertising strategies across Google Ads, Meta, TikTok, and other channels.

• Optimize campaigns for CAC, ROAS, and LTV.

• Implement proper tracking, attribution, and performance dashboards.

Brand & Organic Growth

• Grow brand presence across social platforms through influencer collaborations, creative content, and viral campaigns.

• Collaborate with the creative team on high-impact content that supports acquisition and brand affinity.

Team Management & Leadership

• Lead and mentor a cross-functional marketing team (paid, creative, social, CRM).

• Work cross-departmentally to align goals with sales, operations, and executive leadership.

• Track KPIs and implement continuous improvements.

Technology & Automation

• Oversee the marketing stack, including HubSpot (CRM and workflows), Google Analytics, Shopify, and Typeform.

• Create data-driven lead nurturing and re-engagement campaigns to support growth.

Qualifications

• 8+ years in e-commerce marketing, with at least 3 years in a leadership capacity.

• Proven track record working with large DTC or retail e-commerce brands.

• Deep experience with Shopify, paid media, funnel optimization, and marketing analytics.

• Strong leadership, communication, and decision-making skills.

• Highly analytical and ROI-focused, with a strong understanding of marketing KPIs.

Preferred Experience

• Experience building influencer, affiliate, or ambassador programs.

• Background in managing agency/vendor relationships while maintaining in-house strategy ownership.

• Experience scaling high-volume campaigns and optimizing across full funnels.

Work Structure & Compensation

• Hybrid: 2–3 days/week in-office in the Tri-State area.

• Full-time W-2 employment only – no contractors or part-time arrangements NO agency

• Competitive compensation with growth incentives aligned to performance

• No staffing agencies – direct applicants only.

• Starting salaries $90 000 annually plus performance bonus