Job Description
Job Description
12 Months Contract (Possible to extension)
The Specialist, Data Management position exists to make it possible to execute on the all-critical data points available to effectively execute data driven marketing. The primary contributions of a Specialist, Data Management comprise of supporting a best-in-class data management team, handling audience requests, and translation of audience insights into meaningful business planning.
Key Accountabilities
• Responsible for the executional operations of IHG’s Global offline match partner, LiveRamp, and customer data management platform, Salesforce; Includes fulfillment of all audience requests for use in Paid Media and other channels as needed
• Work collaboratively with the IT Product and Customer Data team in the management of data flow into MarTech partners like LiveRamp, understands and sets paid media audience strategy globally
• Work to ensure data privacy compliance and avoid negligent use of data within IHG
• Analyzing audiences for target segmentation, brand persona development and performance
Key Metrics
• Audience counts, reach, frequency
• Match rates
• Member audience counts