Job Description
Job DescriptionJob Title: Manager, Web & SEO
Location-Type: Remote working EST hours
Start Date Is: ASAP
Duration: (contract, perm, etc) 3 Month Contract- 40 hrs/wk
Compensation Range: 49-60$/hr W2
This position is eligible for medical, dental, vision, and 401(k).
Job Description:
We are looking for a strategic Manager of Web & SEO to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross-functional role, you'll collaborate with the broader Marketing and Revenue teams to boost performance across our B2B SaaS lead flow and B2C e-commerce, while maintaining site performance.
Responsibilities:
- Lead the end-to-end strategy, management, and optimization of the company website.
- Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
- Manage and iterate on conversion flow to reduce friction and maximize member acquisition.
- Coordinate with external agency and manage the CRO roadmap, ensuring that it's aligned to business KPIs. Execute A/B (VWO) and multivariate testing programs to improve engagement and UX.
- Analyze user behavior and funnel performance using web analytic tools such as GA4, including building dashboards that deliver meaningful insights.
- Lead CMS management with design, and development teams.
- Continuously test and evolve website pages, CTAs, navigation, and content layout.
- Create and manage accurate event tracking via Google Tag Manager and other platforms.
- Regularly report on website analytics and organic performance to stakeholders. Provide monthly and quarterly reports with actionable insights.
- Support and execute comprehensive SEO strategies across technical, on-page, and off-page domains.
- Conduct technical audits and partner with Engineering to ensure best practices.
- Own internal linking strategies and manage backlink profile growth.
- Guide the Content team on SEO and GEO informed content development and optimization.
- Stay informed on evolving AI-driven search technologies and adapt SEO strategies accordingly.
- Collaborate cross-functionally to launch initiatives that drive growth.
- Perform related duties as requested.
Required Tools:
- GA4
- Wordpress
- AB Testing with VWO or a similar platform
- Google Tag Manager