Marketing and Leasing Specialist
Job Description
JOB SUMMARY
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Travis Hyde Properties, a locally owned property management company serving the Ithaca community for 50 years, is seeking a dynamic and organized Marketing & Leasing Coordinator. This hybrid role combines marketing responsibilities with leasing duties to support both brand visibility and occupancy goals across our residential and commercial properties. As a key member of our team, you’ll manage day-to-day marketing initiatives. This position is ideal for someone who thrives in a fast-paced environment, enjoys interacting with people, and has a passion for customer service.
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GENERAL ACCOUNTABILITIES
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Marketing Responsibilities:
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· Create and manage engaging content for social media platforms (Instagram, Facebook, etc.)
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including virtual tours and lifestyle content.
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· Perform Matterport scans and basic video/photo editing to enhance property listings and campaigns.
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· Assist with maintaining and updating the company website.
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· Coordinate apartment staging and support branding efforts across properties.
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· Analyze and report on marketing campaign effectiveness using analytics tools.
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· Plan and support tenant and community events, open houses, and marketing initiatives.
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· Collaborate with vendors and internal teams to execute marketing materials and campaigns.
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· Other marketing tasks as assigned.
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Leasing Responsibilities:
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· Serve as the first point of contact for prospective residents via phone, email, social media, website
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and in-person.
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· Conduct property tours and provide detailed leasing information to prospective tenants.
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· Maintain current knowledge of property availability and rental rates.
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· Help ensure all listings (online and offline) are up to date and accurately reflect available units.
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· Other leasing tasks as assigned.
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SCHEDULE
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· Full-time (40 hours per week)
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· 8-hour shifts
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· Available weeknights and weekends as needed.
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SALARY RANGE AND BENEFITS
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· Base Compensation $20-$24 Hourly + Leasing Commissions
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· 401(k)
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· 401(k) matching
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· Health Insurance
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· Vision Insurance
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· Dental Insurance
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· Life Insurance
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· Paid Time Off
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· Sick Time
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QUALIFICATIONS:
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· High school diploma or equivalent, additional education or certification in marketing or related field
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is preferred.
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· Proficiency in marketing analytics to measure campaign effectiveness.
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· Strong sales skills to promote products or services effectively.
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· Knowledge of AEO, GEO and SEO strategies to improve online visibility.
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· Copywriting skills for creating compelling marketing content.
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· Proficiency with Adobe Premier, Canva, Photoshop and Square Space.
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· Understanding of digital marketing principles and practices.
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· Minimum of 2+ years of work experience in marketing and leasing.
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· Strong organizational and time-management skills with the ability to manage multiple tasks and
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prioritize effectively.
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· Valid driver’s license and reliable transportation.
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· Ability to work independently and as part of a team.
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· Able to stand, walk and bend for extended periods.
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· Work is performed indoors and outdoors in all types of weather.
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· Close attention to detail