Marketing & Leasing

Job Description

Job Description

Leasing & Marketing Specialist

About the Position

We are seeking a motivated, self-sufficient, and detail-oriented Leasing & Marketing Specialist to join our team. This position will primarily support leasing and marketing operations at our Winding Brook property while also providing leasing, marketing, and administrative assistance to the current property manager at Ashbury as needed. The central office for both properties is worked out of the Ashbury office, so having a reliable vehicle to go back and forth from Ashbury to Winding Brook is important. The Winding Brook property is located about a mile away from the central office at Ashbury.

The primary focus of this role is successful leasing, proactive lead management, and maintaining an excellent experience for prospective residents. Effective marketing is essential to these efforts. Accurate property information, attractive listing photos, compelling descriptions, and professional online presentation directly impact the number and quality of leasing inquiries.

The ideal candidate is a proactive problem-solver who takes ownership of their responsibilities, works independently, and consistently looks for ways to improve leasing results and marketing performance. We are looking for someone who does not simply complete assigned tasks but takes the initiative to identify issues, correct inaccuracies, follow up with prospects, and ensure that properties are being marketed effectively.

This is a Monday–Friday position offering the opportunity to make a direct impact on leasing performance, marketing quality, and the overall success of our properties.

Key Responsibilities

Leasing & Lead Management — Primary Responsibility

• Take ownership of day-to-day leasing activity at Winding Brook, from initial inquiry through follow-up and lease completion.
• Respond promptly and professionally to prospective tenant inquiries by phone, email, and other communication channels.
• Proactively follow up with leads, monitor prospect activity, and identify opportunities to convert inquiries into showings and completed leases.
• Coordinate and conduct property showings as needed.
• Provide accurate information regarding rental rates, availability, property features, amenities, and rental requirements.
• Maintain organized and up-to-date records of inquiries, communications, showings, and leasing progress.
• Monitor available inventory and identify opportunities to improve leasing activity and occupancy.
• Provide leasing support to the Ashbury property manager as needed.
• Take initiative to address gaps in follow-up, identify potential obstacles in the leasing process, and recommend practical solutions.

Marketing & Property Presentation

• Take ownership of the accuracy, completeness, and professional presentation of property listings across all applicable marketing platforms.
• Regularly audit online advertisements to identify outdated information, incorrect pricing, inaccurate availability, missing details, poor-quality photos, or inconsistent property descriptions.
• Proactively correct marketing issues and follow through to ensure updates are reflected across applicable platforms.
• Ensure listing photos, property descriptions, amenities, and other marketing materials present each property in the most attractive and accurate way possible.
• Write and maintain compelling property descriptions that highlight relevant features and encourage prospective tenants to inquire.
• Monitor listings and marketing channels consistently rather than waiting for someone else to identify problems.
• Evaluate the effectiveness of marketing efforts and lead sources, using available reporting and analytics tools.
• Identify opportunities to improve advertising quality, increase inquiries, and support leasing performance.
• Assist with digital marketing campaigns, online advertising, and other promotional initiatives for Winding Brook and Ashbury as needed.
• Maintain consistent, accurate, and professional marketing across all platforms.

Administrative & Database Management

• Maintain accurate prospect information, leasing records, and follow-up activities within the company's CRM and property management software.
• Ensure records and property information are updated promptly and accurately.
• Assist with leasing documentation, reports, and other administrative responsibilities.
• Monitor outstanding tasks and follow through to ensure responsibilities are completed on time.
• Maintain organized records and identify discrepancies or missing information that require correction.
• Use available software resources and built-in guidance to answer routine system questions and complete tasks efficiently.

Customer Service & Team Collaboration

• Provide professional, friendly, and timely communication to prospective and current residents.
• Communicate effectively with property management and other team members.
• Resolve routine questions independently when appropriate and escalate more complex matters to the appropriate property manager.
• Coordinate with the Winding Brook team and Ashbury property manager to ensure accurate information and consistent service.
• Balance responsibilities between properties while maintaining Winding Brook as the primary focus.
• Demonstrate accountability, sound judgment, and professionalism in all interactions.

Qualifications & Skills

• Strong written and verbal communication skills.
• Excellent organizational, administrative, and time-management abilities.
• Exceptional attention to detail, particularly when auditing marketing materials and verifying property information.
• Strong initiative and the ability to work independently without constant direction or supervision.
• A proactive approach to identifying problems, correcting issues, and improving processes.
• Strong follow-through and the ability to manage multiple responsibilities and deadlines.
• Good computer skills, including Microsoft 365 applications.
• Ability to learn and use CRM systems, property management software, and online marketing platforms.
• Experience with Google Analytics, digital marketing, or online advertising is preferred.
• Previous experience in leasing, property management, real estate, sales, marketing, or customer service is preferred.
• Dependable, resourceful, accountable, and motivated to achieve results.

What We Are Looking For

We are looking for someone who takes ownership of their work and understands that successful leasing requires both proactive communication and effective marketing. The right candidate will independently review their work, audit marketing for accuracy and quality, follow up consistently with prospects, and recognize opportunities to improve results without waiting for instructions.

Training on company-specific procedures will be provided as appropriate. Our rental software also offers built-in guidance and resources to help answer questions about completing tasks within the system. Candidates should be comfortable using available resources, learning independently, exercising good judgment, and taking responsibility for their day-to-day duties.

Please note that this is not an exhaustive list of responsibilities or qualifications. Duties may evolve based on business needs.