Job Description
Job DescriptionStrategic Leasing Director
Rentyl Apartments & Homes
Location: Extensive Travel Required Across Portfolio Properties
Employment Type: Full-Time
Join a Company That Believes in Mutual Success
At Rentyl Apartments & Homes, we believe in creating a culture of mutual success and promoting a win-from-within mentality. We are seeking a high-performing, results-driven Strategic Leasing Director to help transform underperforming communities into high-performing assets across our apartment portfolio.
This is not a traditional leasing role. We are looking for a leasing professional who thrives in fast-paced environments, enjoys solving complex challenges, and has a proven track record of driving occupancy and revenue growth.
About the Role
The Strategic Leasing Director is deployed to underperforming apartment communities to quickly identify barriers to leasing success and implement strategies that deliver measurable results. You will assess everything from marketing effectiveness and pricing strategy to team performance and competitive positioning, then lead the execution of a turnaround plan.
While on assignment, you will work closely with Property Managers and Regional Leadership while reporting directly to the EVP of Operations.
What You'll DoAssess & Turn Around Community Performance
- Conduct rapid assessments of underperforming assets, including:
- Marketing effectiveness
- Pricing strategy
- Product positioning
- Competitive landscape
- Leasing team performance
- Present findings and action plans to senior leadership within the first week of assignment.
- Execute approved strategies quickly and effectively.
- Track and report leasing velocity improvements and key performance metrics.
- Partner with Property Managers to achieve occupancy and revenue goals.
Lead Leasing Performance
- Manage and oversee all lead activity in Knock CRM.
- Maintain and exceed key leasing performance metrics.
- Achieve a personal closing ratio of 40% or greater.
- Conduct weekly lead management and Knock audits.
- Ensure an exceptional customer experience across all prospect interactions.
- Maintain superior mystery shop scores and sales performance.
Coach & Develop Teams
- Lead on-site leasing teams through hands-on coaching and mentoring.
- Hold teams accountable to Rentyl leasing standards.
- Review calls and identify coaching opportunities.
- Create transition plans that maintain momentum after assignments conclude.
Drive Marketing & Business Results
- Analyze advertising effectiveness and lead source performance.
- Evaluate marketing calendars, outreach efforts, resident engagement programs, and social media presence.
- Conduct website and ILS audits.
- Partner with Marketing and Operations teams to generate qualified traffic and leases.
Support Resident Experience
- Ensure resident-facing operations support leasing success.
- Assist with resident engagement initiatives and events.
- Promote outstanding customer service and resident satisfaction.
What We're Looking ForRequired Qualifications
- Proven success in multifamily leasing with exceptional closing performance.
- Strong sales leadership and coaching abilities.
- Experience improving occupancy at underperforming communities.
- Ability to quickly identify operational and sales challenges and implement solutions.
- Excellent communication and presentation skills.
- Experience with Knock CRM, leasing systems, and marketing platforms.
- Strong organization, accountability, and follow-through.
- Ability to build credibility quickly with existing teams.
- High level of professionalism and executive presence.
Success Characteristics
- Results-driven and competitive.
- Comfortable working with urgency and ambiguity.
- Highly analytical and strategic.
- Strong phone and sales skills.
- Marketing and social media savvy.
- Adaptable and able to manage multiple assignments.
- Passionate about driving results and developing teams.
Travel Requirements
This position requires extensive travel throughout the Rentyl Apartments & Homes portfolio, often on short notice. Assignment lengths will vary based on the needs of each community. Evening, weekend, and event participation may be required.
Why Join Rentyl Apartments & Homes?
- Opportunity to make a significant impact across multiple communities.
- High visibility with executive leadership.
- Dynamic, challenging, and rewarding work environment.
- Culture focused on growth, collaboration, and mutual success.
- Ability to influence occupancy, revenue, and resident experience across the portfolio.
Ready to take on the challenge of transforming communities and driving results? Apply today and join the Rentyl Apartments & Homes team.
NDM Hospitality is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Posted by ApplicantPro